Justin Bieber Launches Clean Water Company at World Cup
Justin Bieber teamed up with Micah Cravalho to launch a clean water company called Generosity at the FIFA World Cup in Qatar.
Bieber and Cravalho have transformed the water bottle company into a water technology company that is providing premium alkaline water in refillable fountains across the globe. At the World Cup in Qatar, they showcased 150 water fountains.
In a statement to CNN, Bieber said that he wants the brand to have a good social impact,
“I want the world to have access to the best water. I also want countries to know how to best protect their people. The overuse of plastic is hurting us, we need to be more sustainable,” Bieber said.
