Our Story
Phase 1
The Water Bottle
Generosity™ Water began as a purpose-driven bottled water company with a give-back model:
for every bottle sold, two people experiencing water insecurity would be provided clean water for a month. With this mission in mind, we entered the consumer product goods space optimistic and ready to affect positive change in the world.
By 2018, through the sales of our water bottles, our give-back initiative resulted in the development of five water projects in developing nations.
Although our intentions were honorable, and we were proud of what we had achieved, we did not amass the level of support we foresaw…
However, we learned three valuable lessons:
The industry seemed to use social impact as a marketing edge and tool to appeal to consumers.
The bottled water industry doesn’t need anymore brands claiming their water is the best in the world.
Single-serve plastic bottled water is driven by consumer convenience, but results in one of the highest carbon footprints of any industry – making it completely unsustainable!
Phase 2
The Headwinds
Just a year after launching distribution, the largest water company in the U.S. brought legal action against every alkaline water brand on the market, claiming infringement on their alkalization process. What could have been disastrous for our company became a pivotal moment in our history…
Not only did we discover our process of alkalization did not infringe on existing methods,…
…but the way in which we alkalinized our water was unique and innovative. Our proprietary technology, if patented and developed, could change the way premium alkaline water is consumed.
The Covid-19 protocols in 2020 accelerated our decision to pivot from simply a bottled water company into a sustainable water technology company.
Our technology has the ability to convert any water source into premium drinking water.
Phase 3
From Water Aid to Water intelligence
Generosity™ Inc has made revolutionary discoveries in water treatment and filtration technology, enabling the creation of a refillable infrastructure ecosystem that meets hydration needs anywhere, anytime.
Building on these breakthroughs, we are advancing from water treatment into water intelligence—connecting purification, refillable access, and personalized hydration data into one seamless ecosystem.
Our commitment to innovation and sustainability was showcased on the world stage as the official sustainable water partner for the FIFA 2022 World Cup, where we provided plastic-free hydration to millions.
We discovered you cannot manage what you cannot measure, our hydration technology now empowers consumers to track hydration levels, understand meaningful metrics, and apply those insights to support healthier lifestyles—while also fueling the greater social mission at the heart of our company: ensuring safe water access for communities in need.
Social Impact.
In the spirit of our brand, our company’s leadership chose to start an entire organization committed to serving humanity and its most pressing issues. To learn more about our mission of living a lifestyle of Generosity, connect with our 501c3 social enterprise TheGenerosityFoundation.org
